It’s a luxury few brands can afford, especially publicly traded ones like Ralph Lauren that generate most of their sales from products closer to the $100-shirt end of the range. (While Louvet said that the company does not pay celebrities outright to attend events, they are sometimes paid to create content.) Events like this can cost well into the millions of dollars, accounting for the staging itself to the gathering of talent. “Ralph often says he doesn’t like fashion - or it’s more about style and elegance and timelessness,” Patrice Louvet, the company’s CEO, said in an interview that took place at the Hotel Bel Air across town, just a few hours before the event.Ī lavish, star-studded runway show is certainly one expensive way to draw attention to a label that sells clothes ranging from a $100-something shirt to a $7,500 evening gown. There was the requisite men’s and women’s formalwear, but also artfully worn denim from Double RL, classic polos from, yes, Polo, and even children in cable knit sweaters and calico floral dresses. Instead of showcasing a traditional designer collection, the 120-plus looks were segmented into sub-brands. (Ralph Lauren)īut the runway? That felt different. At the post-show dinner, top clients had an opportunity to steal a photo with Ralph Lauren himself, who was dressed in the most perfect look of the evening - having swiped his go-to blue jeans for an all-cream getup.ĭiane Keaton, Jennifer Lopez Affleck, Ben Affleck and Jessica Chastain attend the Ralph Lauren show on October 13, 2022, in San Marino, California. There were dozens of generation-spanning celebrities in attendance, from newlyweds Jennifer Lopez and Ben Affleck to TikTok’s Noah Beck. The Huntington, an expansive property that includes sweeping immaculate gardens, helped set an enchanting scene. In many ways, it set an industry standard for these types of glitzy, pricey-to-stage events. Take the brand’s recent runway show in Los Angeles, which unofficially kicked off Hollywood’s autumn social season.
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