![]() ![]() TikTok also sends personalized recommendations to each of its users. Tens of thousands of TikTok users created a video on this theme. For example, “Seaweed Dance” was a fun video type that went viral in China. This helps the app capitalize on local trends and generate viral content for the platform. The app also uses local trending hashtags to suggest topics for content creation to its users. Thus, it helped promote the app in the country. One such contest held in Russia in September 2018 gained 31,000 video entries and millions of views from TikTok users. This contest not only leads to the creation of thousands of local videos, for each country where it is held, but also helps TikTok creators gain recognition and followers. For each contest, participants are given themes to create videos and then the top video creators are awarded. TikTok runs the “1 million audition” contest across several countries, separately. The app often runs local contests and challenges and captures on local trends through the use of localized hashtags. These celebrities help bring in their followers to the TikTok app.Īnother key driving factor in TikTok app’s popularity is the fact that despite being a global app, it has a strong focus on localized content. For example, in the post below, Indian celebrity, Aashika Bhatia, promoted the TikTok app on Instagram.Īpart from paid partnerships, the brand also benefits from popular social influencers and celebrities who use the platform. These celebrities not only post content on TikTok, but also promote TikTok on other social media channels. The app uses celebrities and influencers to drive buzz around the platform and generate viral content. ![]() In Thailand, TikTok collaborated with social media celebrity Kaykai Salaider, and in India with Aashika Bhatia.Ĭelebrity partnerships have been a key tactic in TikTok’s geographical expansion strategy. When it launched in Japan, the app roped in celebrities like Kinoshita Yukina, Kyary Pamyu Pamyu, and Watanabe Naomi. The TikTok app also has celebrity partnerships in other regions. The challenge went viral and gathered over 8,000 entries and 10.4 million engagements, within a week. takes the #TumbleweedChallenge! Show us your best tumbleweed! ♬ #TumbleweedChallenge - FallonTonight The TV host himself took the challenge, to kickstart this trend. He urged his viewers to take on the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. In November 2018, Jimmy Fallon started a “challenges” section on his show and used TikTok as a platform for the challenge. Jimmy Fallon’s interest in the app started naturally but was later capitalized on by the app, through a paid partnership. The app has paid partnerships with several celebrities, in various regions, who promote the app to local audiences. The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity. Some of the key reasons behind the TikTok app’s surge in popularity are: Celebrity Endorsements The app reportedly has amassed over 500 million monthly active users, the US being the most popular country, where it has been downloaded over 80 million times. In October 2018, it was the most-downloaded photo and video app in the Apple Store, globally. Since its launch, the TikTok app’s popularity has been growing tremendously. YouTube: Which Platform Should You Choose? TikTok: Which Is the Better Platform for Brand.
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